Marhabha is a promising online marketplace, while Marhabha used to count only on organic & direct channels as a source of traffic and transactions. There was a massive room in the online paid channels which Marhabha knocked out with DMB4 help.
The Goal Getting more qualified users to the website means more transactions.
Building audience segments from scratch, understand their online behaviour & target them with personalized ads.
Starting a website traffic campaigns across different channels and defining the most cost-efficient & providing the highest quality users to Marhabha website.
Facebook was the channel that provided high-quality users as good as direct users. Giving the fact the cost per session was reasonable.
Results in numbers December VS November
December is the month that DMB4 kicked-in
- Increase in the number of sessions by 120% while 54% of this traffic came from Facebook channel.
- Bounce rate decreased by 10.37%
- The number of new users increased by 109%
- The number of checkouts increased by 1,950%
These numbers will help the next performance activities to build more personalized messages based on users behavior onsite.