The real estate market in the UAE is booming. This is why many of our clients in the real estate sector believe that the best way to get new prospects and close real estate deals is through their online portals. In this article, we are going to talk about common mistakes and misconceptions they have about digital campaigns.
Pay to play
Real estate is a high-end product to be advertised online. Selling an AED 1 million apartment requires more than 5000 AED on the advertisement. Furthermore, campaigns should keep running continuously in order to get the highest return on investment.
We recommend our clients to be prepared in advance by allocating a quarterly budget for at least 3 months starting from AED 30,000 in order to see significant results.
Evaluate leads quality
We highly recommend our clients give us feedback on how many of the provided leads are interested in buying a property in the UAE. While many real estate agents know that a lead doesn’t mean a closed deal, other brokers still believe that each lead is supposed to end up in a successful meeting.
Phone calls are not sufficient to turn a lead into a hot deal
While Phone calls, WhatsApp messages and other electronic means are convenient ways to reach out to prospects, they rarely lead to a successful deal. Many real estate brokers also give up after the first unanswered phone call. Others simply forget to call the given leads after 3 weeks. Our team helps the brokers to set up plans on calling the leads as soon as they are received to not lose the momentum. On request, our team can do such calls as well.
A CRM system is a MUST
This system could be as simple as an automated google sheet with different columns of different stages of a project.
This will not only help the marketing agency to evaluate the situation but also the brokers to follow up and decide what and when to do next. There are some free CRM systems such as Hubspot that can help brokers to keep track of their sales activities.
Online marketing is only the first step of a long process that ends up in selling a property successfully.
Make sure to have a long-term plan with measurable goals. It’s teamwork between you and the marketing agency to reach the same goal.