Starting your own business is not done without a standing website. You can also read the 4 reasons for starting a business in the UAE
Choosing the right colour for your business might get out of hand if you weren’t clear with your strategy. First and foremost, understand the psychology of colours. Whereas each colour represents specific it’s important that these values reflect your business’s. For example;
Black refers to Power, sophistication and mystery. While refers to hope, simplicity, cleanliness, goodness and purity. You can find more details about colour psychology here.
Once you understand colour psychology and match it with your business values you need to pick up the following.
Simply imagine your product’s vibe and match it with the appropriate colour. For instance, the red colour reflects the young and cool spirit and this is what Coca Cola. On the other hand, Nickelodeon or Fanta reflect the fun and friendly spirit. Therefore, both brands focus on orange as their primary colour.
Pick up your secondary colour
Once you confirm your primarily colour, it’s time to choose the secondary colour or colours. The additional colour can be 2 but not more than that as you will face challenges with clutter.
Choosing your secondary colour should be considered for example choosing a red colour on a green background stand out better than blue on a green background. The next colour wheel helps understand the selection better.
Choose background colour
This is the most important choice, yet the easiest to decide. It’s the most important decision as to your website background colour will occupy the widest range on your website. I highly recommend a muted colour version of your primary colour. However, this will require a white or light grey background for readable text.
Some companies make it easier and choose a white background. This is a more common choice for businesses nowadays.
Pick up your font colour
As the final stage of choosing your website colours, you can go for the easiest choice and choose black. You might think that this is the most common choice but if you think once more and check random websites you will realize that many websites use light grey colour over black colour to reduce eye strain
Today we are going to talk about 8 mistakes you MUST avoid doing on your business social media accounts. These mistakes are what we came up with after 2 years of working with many clients around the world.
The number 1 question we get from our clients! “I need to buy followers” This is totally wrong. Buying followers might cause banning your account sometimes forever. Remember that organic followers growth is the best for your business.
2-Being active on all social media networks
Every country has its special social media networks. For instance, Twitter is super powerful in KSA whereas it’s not that strong in the UAE. On the other hand, for fast fashion businesses, investing in TikTok content is much better than on LinkedIn. It all starts from understanding your audience and being in the network they spend their time on.
3-Limiting yourself on one social media network
On the other hand, limiting yourself with one social media channel isn’t the best solution either. Yes! Some networks work better than the others but we recommend small and medium businesses to be presented between 2 to 4 networks.
4-Ignoring comments on your posts
Community management is priority number one if you would like to grow your social media organically and even increase sales. You can find here how community management helped Alhawee to generate sales worth SAR 50,000. Read more here
5-Sounding to salesy
Don’t be so pushy to sell your product or services on your social media especially the organic posts. Remember that it’s really important to build an online community with your followers and leave the sales part to the paid ads.
6-Posting when you get inspiration only
You should build a system starting from gathering the ideas, shaping them into creative content, sending it over to the editor and then start posting. While it’s ok with not posting frequently on your personal accounts, being present every now and then online for your business is a must.
7-Skipping editing stage
It’s really hard for all of us to not click on the post button. But for your business sake make sure to have a final review. Don’t forget to give any piece of content to your editor to cross-check before publishing.
8-Getting angry at negative comments
Handle negative comments wisely. Start by addressing the mistakes and show your understandable behaviour. In many cases, all that users want is a nice word and understanding. Answering with anger will fire back on you and your business.
The list goes on and on. However, we believe that these are the most important things to avoid while handling your social media accounts. Let us know if we missed anything.
The real estate market in the UAE is booming. This is why many of our clients in the real estate sector believe that the best way to get new prospects and close real estate deals is through their online portals. In this article, we are going to talk about common mistakes and misconceptions they have about digital campaigns.
Pay to play
Real estate is a high-end product to be advertised online. Selling an AED 1 million apartment requires more than 5000 AED on the advertisement. Furthermore, campaigns should keep running continuously in order to get the highest return on investment.
We recommend our clients to be prepared in advance by allocating a quarterly budget for at least 3 months starting from AED 30,000 in order to see significant results.
Evaluate leads quality
We highly recommend our clients give us feedback on how many of the provided leads are interested in buying a property in the UAE. While many real estate agents know that a lead doesn’t mean a closed deal, other brokers still believe that each lead is supposed to end up in a successful meeting.
Phone calls are not sufficient to turn a lead into a hot deal
While Phone calls, WhatsApp messages and other electronic means are convenient ways to reach out to prospects, they rarely lead to a successful deal. Many real estate brokers also give up after the first unanswered phone call. Others simply forget to call the given leads after 3 weeks. Our team helps the brokers to set up plans on calling the leads as soon as they are received to not lose the momentum. On request, our team can do such calls as well.
A CRM system is a MUST
This system could be as simple as an automated google sheet with different columns of different stages of a project.
This will not only help the marketing agency to evaluate the situation but also the brokers to follow up and decide what and when to do next. There are some free CRM systems such as Hubspot that can help brokers to keep track of their sales activities.
Online marketing is only the first step of a long process that ends up in selling a property successfully.
Make sure to have a long-term plan with measurable goals. It’s teamwork between you and the marketing agency to reach the same goal.
Running a business is all about priorities. While focusing on creating a solid source of income is your main challenge, ensuring teaming up with experts is a must.
If you believe that you don’t have enough time or the knowledge to handle the day-to-day work related to the marketing of your products:
Here are 5 benefits of hiring a digital marketing agency for your business.
1- Get the knowledge and expertise from an entire team
Hiring an agency gives your business access to their weekly meeting & exposing your business to expert designers, copywriters, performance specialists and analysts at the same time.
2- Give your business room to grow
When delegating the managing of marketing campaigns, the creating of social media content, the reporting and the analysis of the results to the specialists will save you tremendous amount of time, which you can use to focus on how to grow your business. Be that through establishing business relationships or product development itself.
3- Independent marketing vision
You don’t hire a digital marketing agency to only run a digital campaign. You also hire them to give you a full marketing understanding that will help you reach your overall business goals.
The agency must give you an insight into where the business will be after applying its marketing vision.
4- Let your business follow the latest technology
Any good agency will invest in technologies to make its client’s life easier such as investing in tools to achieve targets quicker or working with strategic partners to help grow your business.
Hiring an agency will give you access to all these additional benefits.
Get real-time access to reports that tell you what’s happening with your business such as how much you are spending, how many transactions you have generated, how many users are visiting your website and more.
What do marketing agencies do?
In Dubai alone, there are more than 20,000 marketing agencies that cover different business angles.
Most agencies start with basics services such as:
- Social Media Marketing
- Social Media Management
- Campaigns Management
- Content Creation
- Video Production
As mentioned above, looking for a marketing agency isn’t the hardest part as knowing what to expect from them is the real challenge here! You need to make sure that the agency you will hire will fill in the gap and add the skills and knowledge your business needs & social media or running digital campaigns are only a few of those needs.
How to get internally prepared to choose the right agency?
First of all, you need to be clear about your objectives and what you want to achieve with the agency. Here are some scenarios:
You are looking for an agency that manages your social media account. Be specific about your budget, contract duration, how many posts you want to be published & how many followers you want to get.
In another scenario, you are looking for an agency that runs your paid campaigns. Also here, be specific on how many transactions you want to generate and what is the reasonable cost per transaction.
In short, make sure that you are specific & clear with your goals!
Who should be involved in selecting the marketing agency?
In case you work in a big company make sure to assemble a squad of 3 to 4 but not more than 8 – 10 people from the following departments:
- Marketing: to share their perspective of work
- Sales: To highlight the main selling points to focus on
- Procurement: To be aware of the finances and its costs
The squad must include decision maker/s, internal consultants to share their experience and to give opinions on the proposed agencies and informed individuals such as someone from Finance. We recommend having one person as a communication point. Highly recommended that be a marketing individual
Prepare a solid request for proposal (RFP)
For those who don’t know what RFP is, it’s a business document that shares a full detailed description of the project and solicits bids from qualified contractors to complete it.
- Preparing the RFP and opening it for biddings to marketing agencies will help you save time.
- Where agencies will have access to the well-organized RFP and offer the proposal that fits you.
- The RFP will increase the odds to choose the right agency.
- Having RFPs helps you be on the schedule
In conclusion, asking agencies for bidding on your project is the easiest part. However, choosing the right agency is the biggest challenge. It starts with knowing what you expect from the agency. You must tell the agency what your challenges are and what you would like to achieve in order to let them help you in the best way possible.
Choosing the right marketing agency is a big challenge. Answering any of the following 9 questions with yes means that you need am marketing agency
Google Analytics(GA) is the most important part of your digital activities.
With GA you can measure the following:
- How many users visit your website, for how long, which pages & what actions they take before exiting the website
- All the demographic and geographic data about the users who visited your website
- How many users bought products from your website and for how much
There is more to see on GA, but how can you make use of this data?
- Retarget your audience with your promotion or you can even build a similar audience to the ones who visited your site
- Understand how much revenues were generated after investing in Facebook, Snapchat, email or any other channel
Google Analytics 4 or GA4 is the new analytical platform by Google.
Here are some of its new features competing with the old GA Universal or UA:
Google Analytics 4
The data presented are based on events such as scrolling down, clicks and many other
The data presented are based on sessions, which is the pageviews per user
Machine learning is used throughout to improve and simplify insight discovery
It has limited automation
You can track users even if they visit your website from different devices or platforms
Limited user measurement if they visit your website from different devices or platforms
It’s highly recommended to read more about GA4 from Google Skill shop. Whereas, you will learn a lot about its features and how to implement it.
If you are not using Google Analytics yet, you are missing out on a crucial component of your digital marketing strategy. Send us an email or a message over social media and we will be more than happy to help you. If you already have GA UA it’s highly recommended to implement GA 4.
Keep reporting on GA UA but make sure that GA4 is storing all your website data. As mentioned, it’s Google’s newest product and they will keep updating and adding new features to it.
Now stores owners can list their products on Google for free
The new feature will be activated mid-October
Google free Shopping listings is free since April
The new feature is due to the financial crisis but we think of something else
Paid listings appear above the free ones.
You need Google Merchant account to put your products
What’s your logic?
It’s really easy to get lost in “Let’s work on our social media channels” As it gets more complex that it seems
Clear KPI’s is a must for any business growth plan, this includes social media strategy. Here are the social media goals that you need to consider:
Website traffic KPI’s:
- Sessions: Is the number of users who lands on your website, interact with the pages within 30 minutes.
- Pageview: Is the number of pages was viewed on your website
- Bounce rate: How quickly a customer bounce from your website. The lesser the percentage the better.
- Session duration: How long a user spends on your website.
Thinking of your social media channels as two ways of communicating is the way how it should be. In other words, whatever you put on your social media must generate a reaction from your audience. We can summarise it with the following KPI’s “Key Performance Indicators”
- Comments, likes, shares & mentions: If your goal is to use social media as a channel to hear more from your audience, your post must focus more on call to actions that will drive users to add their opinions. Such as,
- Direct messages: As one of the most engagement KPI’s because it most likely means that those users are more likely to buy or use your service as the reach you directly.
You need to use your social media channels to be on top of your customer’s mind. This goal can easily be evaluated by:
- Reach: How many users your update reached
- Impressions: How many impressions your post gave on user’s feed
- Frequency: How many times a user saw your ads per day.
It’s really important to have a plan in mind. Sitting your goals in simple excel sheet with the KPI’s you are planning to measure can save you & your team a lot of time and efforts.
While all begins with understanding the goal. It gets more interesting to open up the creative side to understand your prospects more. Here are 5 different ways to come up with killing social media content. But before we start here is our take away statistic.
“Users duration increased year on year from 2 hours and 15-minute daily in 2018 to 2 hours 16 minutes in 2019 according to Globalwebindex”
- Answer a question
Users have questions in mind and they are looking for answers. So, providing the answers will give you a quite good advantage among the others. Answering a question can be as simple as:
Showing your restaurant’s experience. While many users check Instagram hashtags and accounts before taking a decision to visit a place or trying a service/ product. Content such as a picture of your shop, videos of the experience or even a simple story will make the difference.
Try to be in your customer’s shoes and ask the questions they might ask, here are how to get these
- The comments, messages & mentions you get
- Google search box is a great source of ideas
- The relates ideas in the bottom of Google search page
- Attention-grabbing with statics
Numbers can grab attention and speak up loud. Make sure if your business needs numbers to convert your customers. For example, in DMB4 we make sure that we back-up our hypothesis with numbers such as the numbers of store visits, add to cart and purchases that we generated in a specific campaign.
- Your employees’ stories
It’s really important to personalize & humanise users experience once they visit your profile. Telling your employees’ stories is a great way to build this kind of relationship. This type of content works really well with tourism and hospitality businesses where customers & employees interaction is on a high-level.
Running competitions & playing games with your audiences is a great way to strengthen the relationship. These kinds of games can be a simple math problem related to your business identity, comparing between 2 pictures to find the differences. Remember there is no wrong nor right answer as long as you know your final objective act towards it and you will achieve.
- Do a repeat of something that worked well
Surely, there are more ideas to add. However, if it’s not broken don’t fix it. Once something works for you stick to it and build upon it. Of course, keep the creativity on its highest level.
Here is a template that can help make your brainstorm the ideas in an efficient way.