Finally, the 20% rule by Facebook is history as per today! designers & paid social specialists know more than anybody else the importance of the new situation.
What does that mean for both?
Designers: More room of creativity as they can add text, shapes and logos without any worries.
Paid social specialists: This means writing products or services selling points won’t impact ads reach
But, how was it before?
Facebook insisted on keeping the visual creative with minimum text as possible whereas the overall text must be below 20%. During the early days, Facebook used to reject images that used to contain more than 75% text but later own it used to inform the campaign manager that the post will reach fewer users because of the too much text.
Users nowadays are savvy and want all ads to be clear and easy to access. Make sure that you focus on your selling points in the description and the visual. However, you seriously need to think of video content as it is the trend where you can reach more users faster, easier and more effectively.