While all begins with understanding the goal. It gets more interesting to open up the creative side to understand your prospects more. Here are 5 different ways to come up with killing social media content. But before we start here is our take away statistic.
“Users duration increased year on year from 2 hours and 15-minute daily in 2018 to 2 hours 16 minutes in 2019 according to Globalwebindex”
- Answer a question
Users have questions in mind and they are looking for answers. So, providing the answers will give you a quite good advantage among the others. Answering a question can be as simple as:
Showing your restaurant’s experience. While many users check Instagram hashtags and accounts before taking a decision to visit a place or trying a service/ product. Content such as a picture of your shop, videos of the experience or even a simple story will make the difference.
Try to be in your customer’s shoes and ask the questions they might ask, here are how to get these
- The comments, messages & mentions you get
- Google search box is a great source of ideas
- The relates ideas in the bottom of Google search page
- Attention-grabbing with statics
Numbers can grab attention and speak up loud. Make sure if your business needs numbers to convert your customers. For example, in DMB4 we make sure that we back-up our hypothesis with numbers such as the numbers of store visits, add to cart and purchases that we generated in a specific campaign.
- Your employees’ stories
It’s really important to personalize & humanise users experience once they visit your profile. Telling your employees’ stories is a great way to build this kind of relationship. This type of content works really well with tourism and hospitality businesses where customers & employees interaction is on a high-level.
Running competitions & playing games with your audiences is a great way to strengthen the relationship. These kinds of games can be a simple math problem related to your business identity, comparing between 2 pictures to find the differences. Remember there is no wrong nor right answer as long as you know your final objective act towards it and you will achieve.
- Do a repeat of something that worked well
Surely, there are more ideas to add. However, if it’s not broken don’t fix it. Once something works for you stick to it and build upon it. Of course, keep the creativity on its highest level.
Here is a template that can help make your brainstorm the ideas in an efficient way.