Instagram have launches a new feature that allowing all the users to categorize their following!
These are the new “Following Categories”:
- Most often seen accounts
- Least accounts interact with
- Sorting by earliest to latest followed
The machine algorithm of this features takes data from the past 90 days then it create these categories. The platform make calculation of likes, comments, saves and other actions to prepare the categorizes.
The main goal of this feature is to help all users focusing more on the content and ensure the content shown in their feed remains relevant.
In a statement to TechCrunch, an Instagram spokesperson says:
“Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change. We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.”
For example, users may find some of the ‘most shown’ accounts in their feed are also accounts they don’t interact with very often.
Knowing this, users may decide to unfollow some of the ‘most shown’ accounts so they’ll end up seeing more relevant content in their feed.
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a new set of standards for ads shown within videos.
Based on investigate from 45,000 customers around the world, the taking after three advertisement encounters were decided to be troublesome on video substance that’s less than 8 minutes long:
- Pre-roll ads: Long, non-skippable ads or groups of ads longer than 31 seconds that appear before a video.
- Mid-roll ads: Ads of any duration that appear in the middle of a video.
- Image or text ads: Any ads that appear on top of a playing video and are in the middle third of the video player window (or cover more than 20% of the video content).
Again, these new standards only apply to videos less than 8 minutes in length. That means videos longer than 8 minutes can get away with any type of pre-roll or mid-roll ads.
The Coalition for Better Ads is recommending that website owners stop showing the above listed ads to site visitors in the next four months.
Beginning August 5, 2020, the Google Chrome browser will expand its built-in ad blocking to stop showing all ads on sites in any country that repeatedly show these ads.
Google notes that this will also apply to YouTube ads:
“It’s important to note that YouTube.com, like other websites with video content, will be reviewed for compliance with the Standards. Similar to the previous Better Ads Standards, we’ll update our product plans across our ad platforms, including YouTube, as a result of this standard, and leverage the research as a tool to help guide product development in the future.”