Step 1: Target Market Business Analysis
- Website analysis. Analysis of meta sets/keywords, visible text and code to determine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?
- Competitive analysis. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
- Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!
Step 2: Keyword Research and Development
- Keyword analysis. From nomination, further identify a targeted list of keywords and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
- Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
- Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
Step 3: Content Optimization and Submission
- Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
- Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag anymore.)
- Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclusion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page were recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
- Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
- Submit website to directories (limited use). Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.
Step 4: Continuous Testing and Measuring
- Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you’re comfortable with.
- Maintenance. Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you with the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. You can find below 7 SEO steps you should know before start doing SEO.
- Write a correct and a relevant title to your page:
Every page on your website will display a page title in Google results. If Google will find your meta tag Title text relevant to the search query, it will display it there. On some occasions, Google will disapprove of your title and it will construct this title from other pieces of text on this page.
- Meta Description: Each page on google should have a description
- Add H1 tag to your page: ‘H1’ is a headline visible on the page and specified as <h1> in HTML.
Bad example: H1 = “Introduction”
Good example: H1 = “Gardening tools for consumers and professionals”
- Getting links from trusted websites
- Interlinking pages on your own website.
- Add ‘Alt’ tags for images
- Use a unique content
These are some steps can help you to improve your SEO.
Feel free to contact us for more information into SEO
1. Select the Domain Name Carefully.
The domains names are one of the important ranking factors that the search engines ie. Google, Yahoo, Bing..etc. look into it. If it’s possible to choose a domain name that’s relevant, easy to remember, and incorporates the main keyword you want to rank for, that’s would be ideal for your SEO plan and for your organic traffic.
2. Keyword Research.
Finding the keywords will be the big chunk of your SEO plan. In order to do a lot of the other things on this list effectively, you need to first to understand and have a clear list of the key terms, words, subject areas that you want to focus. That’s would make you SEO efforts more efficient.
3. Great Planing on the Site’s Architecture.
If the site is not that big and has a few pages, this may not be a key point to focus on but still it will be creative and smart work to plan it out in advance and put the structure in place.
Be aware that your architecture site plan recommends having a pyramid structure. I advise you to put the homepage is at the top, with the next most important pages (typically the ones that go on your main menu).
4. Friendly Design for Mobile Devices.
As Google has announced in 2011 year onwards all the digital life is changing and starting to be on mobile devices. As more than 85% of the users are surfing the internet via their phones.
5- Optimize Meta Description, Title Tags and the Images.
- You should understand that the title tag is one of the factor of the website Google looks at to learn what the page is about.
- Each image on your website that you use on a web page provides a few additional opportunities for optimizing your page for your main keywords. Note that google cannot read the images or understand it without having the alt-discerption and having it will help you to improve the ranking of your website.
- When writing for the web, headings are a good tool to better organize your copy so that it’s easy to read and scannable for your visits.
- Even if the meta description does not directly influence rankings but they do play a key role in your click-through rates from the search results.
Facebook has rolled out new tools that can majorly help thee, advertisers, with their analyzing and understanding the campaign better. These tools save time and make decisions more efficient.
Cross-account reporting allows advertisers to see metrics from multiple ad accounts all in one place. This includes data such as reach, impressions, and conversions.
Advertisers will have the option to build their own custom metrics in order to track more of the data they care most about. Custom metrics can be created once and used across all reports
Conversion Path Reporting
Facebook launched Conversion Paths earlier this year to help businesses track the multiple interactions a single customer may have before making a purchase. To accompany this feature, Facebook is now rolling out conversion path reporting.
Conversion path reporting allows advertisers to view the publishers in the most frequent conversion paths across channels and devices. With this data, advertisers can identify the most impactful conversion paths.
Facebook Pixel is an HTML code that gives the advertiser the opportunity to measure the effectiveness of the advertising effort that marketing team puts in by understanding all type of actions that happened on the website.
Benefits of installing a Facebook pixel.
- You should make sure that your ads are shown to the right audience. You need to find new customers or prospects who visited a specific webpage or took action on the website.
- Generate more sales and get better results, set up the automatic bidding to reach people who have greater similarity to the behaviour of your target, these people are more likely to take a valuable action for your business like filling in the information or making a purchase.
- Analysis and Measure the results of your ads. It is all about the data. The deep understanding of the impact of the ads will help you to improve your ads and grow your business.
Once you’ve set up the Facebook pixel, the pixel will fire when somebody takes an action on your site. There are many examples of activities that can happen on your website like ‘add to cart’ or ‘purchase’ or ‘search’ on your website. The pixel records these activities, or occasions, which you’ll see on your Facebook pixel page in Events dashboard. From there, you will be able to see the activities of your customers. Moreover, you’ll have alternatives to reach those clients once more through future Facebook advertisements.
Here at DMB4 as a Digital Marketing Agency in Dubai we are aiming to help our clients to understand the need to track everything on their website, how they can benefit out of Facebook Pixel and to use it in a smart way to reach the target audience.